Dynamo and Dash Unveil New Name and Crests

 

The Houston Dynamo and Houston Dash have unveiled a new look and branding for the organizations. 

Dynamo legend Stuart Holden, who starred for the club from 2006-09 after growing up in Houston, will host the announcement. Holden will be joined by club President John Walker and Chief Marketing Officer Katie Scallan. Fans  got the pleasure of hearing from will also hear from club owners Gabriel Brener and James Harden regarding the new image direction

The Dynamo will now be officially known as the Houston Dynamo Football Club and Houston Dynamo FC will serve as the MLS club moniker on first reference.

“Adding the term 'Football Club' to the Dynamo name was an important decision, because it illustrates how much we have grown. When we first started, there was only a team, but we have grown into a true club. But just saying we are a club is not enough; what matters is truly becoming a club,” said club owner Gabriel Brener in a statement. “Today is an important step, but only the first step of becoming the type of club that represents a great community like Houston. Now we begin the work of building Houston’s club.”

The new vision for the clubs is visually reflected in the new crests for both the Dynamo and the Dash. Both share a unique hexagonal shape and the badges have similar font styles which give "HOUSTON" more prominence than either team name to serve as a continual reminder that the teams play for and represent the city.

The hexagons are meant to reflect strength, stability and unity: They are their strongest when arranged together, each one making its neighbors stronger and more stable. The six-sided design also gives a nod to the Dynamo's inaugural year in 2006 and the six wards that made up the original layout of the city.

Both crests also share tributes to Houston’s bayou system: The channels within the interlocking monogram on the Houston Dynamo FC crest and the blue inner line of the Houston Dash crest each represent Bayou City’s waterways.

The clubs expanded their color palette with the addition of Championship Silver to commemorate the back-to-back MLS Cup titles and more recently, the 2018 Lamar Hunt U.S. Open Cup and 2020 NWSL Challenge Cup. Electric Orange will remain as the primary color for the Dynamo, while the Dash badge is coated in Space City Blue.