BIG3 names New CEO

 BIG3 announced today that the professional 3-on-3 basketball league founded by producer, actor and music legend Ice Cube and entertainment executive Jeff Kwatinetz recently added Amit Bajaj as its CEO. His appointment to CEO comes at a time of tremendous growth for the league, which recently announced its broadcast deal with CBS as well as its expansion from eight to twelve teams set to play in a total of 18 cities this summer.

“When we thought about adding to BIG3’s exec team, we knew the only way to do it was to find someone whose love of sports matches their love of and feel for culture,” said Ice Cube. “BIG3 has always been about blending sports with innovation when it comes to entertainment and the way fans experience the...........................READ FULL STORY HERE